As a key member of the Flipkart Ads Group you will be working on helping build and take to market a suite of extremely exciting and innovative mobile advertising solutions for brands. Over the past one year, we have worked aggressively to build a robust advertising ecosystem for brands to advertise. Advertising business is one of the core pillars and hence a primary focus area for Flipkart. As a key member of the Flipkart Ads Group, you will be working on building and taking to market a suite of extremely exciting and innovative mobile advertising solutions for brands.
This is a strategic team focussed on driving profitability for Flipkart and hence is a very high impact and visibility role. A lot of the work will be done for the first time in the country and hence a significant amount of thought leadership will be expected over and above flawless execution skills.
At Flipkart, high focus on Impact and Ownership allows for freedom to each to experiment and innovate. The pride is when you see the impact of what you have created. The ability to see what your contribution does to the business is a rare experience.
Your Key Responsibilities:
Achieve the monthly/quarterly/annual revenue targets defined for the assigned category/named brand accounts.
Own & build relationships for the assigned category with key brands by positioning Flipkart brand solutions suite.
You will be expected to generate high value opportunities for Brands by presenting AD solutions with structure, best practice case studies, confidence and compelling supporting data.
Develop new business by creating and regularly updating individual brand strategies
Set up clear account management processes to leverage all available resources including Data, Optimization, Marketing, OPS etc. to drive up advertisers performance and investment.
Oversee campaign management of the ad portfolio of top clients, including on-boarding, consulting and meeting goals.
Stay abreast of current conditions and trends among brands and the industry (biz focus, new product launches etc.) and adjust priorities accordingly
You will be expected to work closely with product, marketing, operation teams to define new solutions and opportunity areas to grow the brand business.
Be responsible for end-to-end implementations and escalations for the named accounts.
Identify process improvement areas and solutions.
Work with external facing contacts including agencies and industry influencers.
You are expected to be extremely focused on metrics, analytics and data driven to ensure that the customer/brand experience on Flipkart is enhanced