1. Scope of the role :

To lead sales operations for prescription frames Fastrack and Titan both in Trade market

2. Job Profile:

• Conceptualize and execute Go to Market for Distribution of Frames in Trade market
• Drive Topline and NSV for frames Business
• Responsible for management of payout and BTL budgets
• Devising tactical strategies to drive continuous growth - Schemes, Best Buys and similar interventions in Trade channel
• Continuous engagement and streamlining of operations for internal partners like ISCM team and external partners like Distributors and Dealers
• Drive the sales strategy through a strong industry and market knowledge of competition margin structures, processes, incentive plans and relationship management
• Effective brand presence across key outlets for tactical and strategic initiatives
• Act as interface between market and product team to continuously improve product portfolio
• Identifying new prospect for RS appointment
• Working closely with ABMs to drive new expansion opportunities

3. Key Deliverables

• Topline and NSV achievement for Frames Distribution
• Payout and BTL Budget Management
• Business Expansion
• Retail Visibility and Sell Out at Key Dealer Outlets