1. Scope of the role Innovative marketing programs to drive image and business

across the Trade Channel
Managing the monthly marketing drive for RS Star Club and
Model stores and EBOs
.

2. Job Profile

Assisting in the creative/ Idea Development and Execution of Trade
Marketing and VM plans for the channel
Layout planning of Model stores and EBOs
Ensuring standardized execution of MS / EBOs across the
country
VM CFA Stock management
Assisting in Marketing planning during campaigns and
festivals
Working closely with creative agencies to create artworks
during campaigns and festivals
Working closely with the regions and assisting for
improvement of brand presence across the stores
Vendor payments and bills and PO creation

3. Key Deliverables

To conceptualize and roll out new programs including drive
customer footfalls & engagement in key dealer stores
To conceptualize and roll out metrics for measurement of
initiatives done and thereby track performance
Ensuring the availability of VM Stocks and timely placing
orders with the vendors;
Driving tertiary growth of the model stores and EBOs

4. The right person

PGDM / MBA with Retail Experience of 1-3 yrs.
Good understanding of retail and consumer shopping
Should be able to think differently on creating and driving store
excitement and footfalls
Team player who can understand drivers of local business and
is able to carry team on execution of ideas
High on energy and enthusiasm