1. Scope of the role Innovative marketing programs to drive image and business across the Trade Channel Managing the monthly marketing drive for RS Star Club and Model stores and EBOs . 2. Job Profile Assisting in the creative/ Idea Development and Execution of Trade Marketing and VM plans for the channel Layout planning of Model stores and EBOs Ensuring standardized execution of MS / EBOs across the country VM CFA Stock management Assisting in Marketing planning during campaigns and festivals Working closely with creative agencies to create artworks during campaigns and festivals Working closely with the regions and assisting for improvement of brand presence across the stores Vendor payments and bills and PO creation 3. Key Deliverables To conceptualize and roll out new programs including drive customer footfalls & engagement in key dealer stores To conceptualize and roll out metrics for measurement of initiatives done and thereby track performance Ensuring the availability of VM Stocks and timely placing orders with the vendors; Driving tertiary growth of the model stores and EBOs 4. The right person PGDM / MBA with Retail Experience of 1-3 yrs. Good understanding of retail and consumer shopping Should be able to think differently on creating and driving store excitement and footfalls Team player who can understand drivers of local business and is able to carry team on execution of ideas High on energy and enthusiasm