We are looking for a Senior Digital Marketing expert to manage all pay-per-click (PPC) marketing activities. The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on Google, Yahoo and Bing, as well as other search and display marketing engines. A successful SEM Specialist will effectively manage the paid search budget and work with the SEO and Marketing team in order to maximize ROI, drive traffic, and customers.
Responsibilities and Duties
Understand online strategy and how this breaks down into multi channel web marketing elements.
Expert knowledge of key analytics tools and the ability to set up advanced tracking/reporting mechanisms and capture key metrics.
Monitor and Analyse web related data “across the board” and analyse key metrics.
Understand how different elements of web strategy relate to, and complement, each other (e.g. organic seo, social media PPC) and create metrics to monitor/measure this.
Real-time, Daily and weekly campaign performance reporting. Presentation of key data and conclusions to management.
Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns.
Tracking, reporting and analyzing website analytics, pay-per-click (PPC) initiatives and campaigns.
Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing
Well-versed in performance marketing, conversion, and online customer acquisition.
Up-to-date with the latest trends and best practices in search engine marketing.
Experience with website analytics tools (e.g, Google Analytics etc).
Strong analytical skills and experience generating SEM reports.
Familiarity with A/B and multivariate experiments.
Required Experience, Skills and Qualifications
5 to 6 Years
Online Webinar training.
Job Type: Full-time
Salary: ₹50,000.00 to ₹55,000.00 /month